Audience Profile
The recipient of the bill is mostly the house owner or his spouse living in a premium apartment in Mumbai. Almost 70% of these recipients are in the age group of 25 - 44 years and about 20% are aged above 45 years.
In most cases, the recipient and the bill payer are two different persons and both are equally attentive to the bill details & the advertisements.
The pipeline gas connection has only reached the SEC - A, A1, A2 and B1 audience. These are upper most segment consisting of business owners, mid - senior office executives, corporate staff earning more than 5 lakh p.a. More than 50% of these audience earn above 10 lakhs p.a.
